1. The name needs to sound good when it’s said aloud:
Use words that start with the same consonant, Coca-Cola or Jimmy John’s. Just make sure to say it aloud and make sure it isn’t a “she sells seashells on the seashore” situation. People need to say the name on the radio, a video or in conversation.
2. Use a name that has meaning to it and conveys a benefit:
If you heard it you’d know right away what it is. Also the name should not be too generic.
3. Beware initials:
IBM and 3M have gotten away with initials, but these are multibillion-dollar corporations that have been around for decades. You can do the same when you’ve brought in billions of dollars over a hundred years. Until then, rely on a name that is interesting.
4. Use specifics:
Don’t use a generic name that doesn’t mean anything. Take advantage of details such as numbers and days like “The 4-Hour Work Week.” , “8 Minute Abs” and “5-hour Energy.”
5. Make sure you can trademark the name:
6. Test it out on Google AdWords:
One of the great features of the “find keywords” tool on AdWords is that it will list similar search phrases, along with how many global and local monthly searches each are getting. Some AdWords searches with the name you are considering can ensure there isn’t a slightly different name out there that might get more attention on the Internet.